NYX Marshmellow Primer Review: Does This Primer Actually Work?

The NYX Marshmellow Primer has become quite the sensation, with its affordability, effective performance, and delightful marshmallow scent. If you’re in need of an affordable and reliable primer, this one might just be the answer. Here’s a breakdown of the review:


The NYX Cosmetics Marshmellow Primer is not only affordable but also effective. It’s described as a dreamy product that pairs seamlessly with everyday makeup applications. The primer is said to be a go-to option that offers a smooth and softened base for makeup application, thanks to its vegan whipped cream-like formula.

Viral Sensation:

The primer gained popularity on TikTok, likely due to its affordability and the promising “Marshmellow effect” it offers. With claims of 10 outstanding makeup benefits, it has already exceeded expectations.

Personal Experience:

The reviewer has combination skin and loves this primer. With just 3 to 4 pumps, the primer significantly improved their skin’s texture, evened out their complexion, and created a soft base for makeup application. They consider it a favorite drugstore primer and recommend it to their friends.

The “Marshmellow Effect” – 10-in-1 Benefits:

The primer’s notable feature is its “Marshmellow effect,” which promises 10 makeup benefits:

  1. Smoothes
  2. Softens
  3. Extends makeup wear for 16 hours
  4. Hydrates
  5. Soothes
  6. Evens tone
  7. Minimizes texture
  8. Blurs lines
  9. Adds a soft-focus finish
  10. Keeps makeup fresh

The formula includes marshmallow root extract, contributing to its soft whipped texture.

What Is a Primer?

The review briefly explains the role of makeup primers in preparing the skin for foundation, reducing shine, minimizing pores, hydrating, and creating a smooth canvas. The NYX Marshmellow Primer claims to fulfill all of these functions and more.

Is a Primer Necessary?

While makeup primers might not be necessary for quick makeup looks, they are essential for achieving long-lasting and flawless makeup. Some primers can also serve as moisturizers, providing hydration to the skin.

Performance and Application:

Upon application, the primer is praised for its dreamy marshmallow scent. The whipped texture stands out as it’s applied, creating a transparent finish that absorbs quickly. The reviewer used around 3 to 4 pumps and found it to be moisturizing for their combination skin. After settling, it transformed from a slightly shiny finish to a matte, soft-focus appearance that evened out their skin tone.


The primer underwent a day-long test during the reviewer’s errands, and it successfully maintained their makeup without any cracks. It’s estimated to have lasted around 5 to 6 hours, which aligns with expectations for a drugstore primer.

The review provides a comprehensive and positive overview of the NYX Marshmellow Primer’s performance and benefits, making it a solid option for those seeking an affordable and effective primer option.

How to Use:

To use the NYX Marshmellow Primer, follow these steps:

  1. Begin with a clean face.
  2. Apply a pea-sized amount of the primer using your fingers or a makeup brush.
  3. For optimal results, you can use the Marshmellow Blending Sponge to apply the product and blend it for a smooth and soft complexion.


The primer is packaged in a sweet pink plastic bottle with a thin pump dispenser. The bottle contains 30ml of the product. The formula itself resembles marshmallow fluff and has a lightweight texture. The front of the bottle features the NYX signature logo, with the text in bold black. The word “Marshmellow” stands out in a large bold font. The product has a light pink tint and a sweet candy-like smell.

Pros and Cons:


  • Affordable cost (£15.00/$17.00 on most beauty sites)
  • Sweet marshmallow scent
  • Long-lasting primer
  • Vegan ingredients


  • Not suitable for dry skin types due to its intense moisturizing properties
  • Simple packaging design


  • Packaging: 6/10 – The reviewer wishes the bottle design was more creative, perhaps incorporating a marshmallow-themed design.
  • Longevity: 7/10 – While it may not last the full 16 hours as claimed, it performs well for daytime errands.
  • Application: 9/10 – The easy-to-use pump dispenser and whipped texture make application smooth and enjoyable.
  • Formula: 10/10 – The formula’s blend of vegan ingredients and marshmallow root extract is highly praised.
  • Effect: 8/10 – Although not all of the 10-in-1 benefits are fully realized, the primer delivers on most of its promises.
  • Scent: 10/10 – The sweet marshmallow scent receives full marks for being delightful without being overpowering.

TikTok’s Impact:

TikTok’s influence on the beauty industry is highlighted, with examples such as Maybelline’s Lash Sensational Sky High Mascara becoming popular due to TikTok trends. The NYX Marshmellow Primer gained traction among TikTok’s younger demographic, with its appealing scent and long-lasting wear being key selling points.

About NYX Cosmetics:

NYX Professional Makeup’s background is briefly discussed. Founded in 1999 in Los Angeles, the brand offers a wide range of cruelty-free and vegan-friendly products. It has utilized social platforms like Instagram and TikTok for marketing and brand awareness, and the Marshmellow Primer has contributed to increasing its popularity among a younger audience.

Product Pairing:

The review suggests makeup products that pair well with the NYX Marshmellow Primer, including The Ordinary Coverage Foundation, Fenty Beauty Highlighter, Charlotte Tilbury Beauty Light Wand, Benefit Hoola Powder in Bronze, Charlotte Tilbury Pillow Talk eyeshadow with Maybelline Lash Sensational Sky High Mascara, NYX Professional Makeup Epic Ink Liner in Black, Glossier Boy Brow, and NYX Professional Makeup Butter Gloss.

Negative Reviews:

The review acknowledges that despite the overall positive reception, there have been negative reviews. The primer may not hydrate well for those with dry skin, its wear might not last the full 16 hours, it could feel slightly sticky after applying foundation, and some users experienced breakouts.

Alternative Primers:

Alternatives to the NYX Marshmellow Primer are suggested for those who may not prefer the marshmallow scent. These include the Urban Decay All Nighter Face Primer, Too Faced Hangover Replenishing Face Primer, Laura Mercier Pure Canvas Illuminating Primer, and NARS Pore Shine And Control.

Final Thoughts:

The NYX Marshmellow Primer’s popularity and effectiveness are emphasized, attributed to TikTok’s role in its rise. The sweet marshmallow scent, along with its whipped texture and long-lasting wear, contribute to its success. The review recommends grabbing this primer as it’s no longer sold out and provides a smooth, softened base for makeup application.

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